As the bold, colourful alternative to the ordinary, we'll be showcasing our latest collection of distinctive acetate frames, including our signature Parrots and the all-new Rebel Capsule collection, proof that even when we do classics, we do them differently.
Produced in small batches with limited colourways, every Wolf frame features colour that runs right through the frame. That means no two are ever quite the same, and your customers won't see them on every high street.
Drop by Stand G20 to discover frames your customers will be proud to wear, meet the team, and find out why leading independents are choosing to be part of the pack.
Bold colours. British design. Brilliant eyewear.
Wolf Eyewear
Life in Colour
Wolf Eyewear Group is a British family-owned eyewear company and home to two established brands. Wolf Eyewear is the go-to choice for leading independent opticians across the UK, known for bold, colourful designs, distinctive acetate and metal frames, and genuine personal service. Wolf Eyewear frames are tested at accredited laboratories to meet ISO and REACH standards. White Optics has been a trusted partner to independent opticians for over 50 years, offering a comprehensive range of quality frames at accessible prices, including NHS voucher-compatible options, across all ages and styles.
