Tone of Voice

Our voice is the distinct and steady personality plus style of our brand. This is used to communicate everything we say and how we say it across all the ways we reach our audience, an email, marketing campaign or a telephone conversation. The following outlines some of those principles and show how different methods of communicating will require different approaches.

How we speak

As a team we are obviously made up of very individual people with our own distinct personalities and way of speaking. And the last thing we want are clones. But when it comes to how we communicate as a business, we have a distinct tone and style created for consistency and to make the right impression.

Our tone

WARM.

FUN
COLOURFUL
VIBRANT
OUTGOING
FLEXIBLE
FAMILY
QUIRKY

BOLD.

ENTHUSIASTIC
PASSIONATE
INSPIRING
INSPIRATIONAL
INGENUITY
DYNAMIC
DRIVEN

ASSURED.

SUPPORTIVE
FRIENDLY
RESPONSIBLE
RELIABLE
TRUSTWORTHY
QUALITY

We are not like any other eyewear company.

We are colourful, bold, different.

We are innovative and dynamic but always responsive and reassuring.

We are confident but never over claim.

We are knowledgeable but always friendly.

We are driven and ambitious but never at the expense of understanding our customers.

Ultimately, we don’t want to offer average.

We want to inspire.

Wolf Eyewear.

PACK

WOLF